No longer will we be trying to think outside the bun. Taco Bell now wants us to "Live Mas." Translated to "more," this Spanglish slogan is a little more broad than their once popular catch phrase. Taco Bell had a rough year in 2011, but they expect to gain more recognition with a new slogan.
Other than a new catchy slogan, Taco Bell is also beefing up their menu with a new "First Meal" breakfast menu chock full of breakfast burritos, hashbrowns, and more. Along with a new breakfast menu, Taco Bell will also have a more health-conscious Cantina Menu, which is believed to rival Chipotle.
Continue reading after the break to check out the first "Live Mas" ad that debuted during the NBA games this past weekend.
According to Taco Bell, "Live Mas" will be more about an experience rather than filling your tummy with delicious food. In the commercial below, we are invited to a mid-twenties male's home where he digs out his night out's trinkets and treasures. What we find is an array of various objects that tell us he's had a good night, full of debauchery and shenanigans. And of course, the icing on the cake, is a packet of Taco Bell hot sauce that says "Live Mas."
Check out Taco Bell's first "Live Mas" ad below:
Of course, this is just one interpretation of "living more," but what else can we expect to find from Taco Bell's position statement? Will we see a female perspective of "Live Mas?" Will there be more danger involved in future ads, or will they all showcase a night of hitting the bars, getting kissed in a photo booth, and obtaining a pair of Oriental dice?
What do you think about Taco Bell's new slogan, "Live Mas"? Do you think it will stick or will Taco Bell have to think mas when coming up with a new slogan?
Source: LA Times
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