If you own a Smartphone, you are probably familiar with the app “Shazam.” For those of you who aren’t, Shazam is a mobile based music identification service. This service utilizes a mobile phone’s built-in microphone to gather a music sample. From that brief sample, song titles, artist, and lyric information is displayed for the user.
The standard money maker for apps is mobile ads. The London based Shazam group has decided to venture beyond that facet of advertising and is prepared to enter the realm of “big money,” namely the television market.
The Super Bowl is an event known as much for its ground breaking advertising as it is for the game itself. Last year, Shazam was featured in one Super Bowl ad for Dockers. After that addition lead to positive consumer-to-brand interaction, this year up to one third of Super Bowl ad spots will use Shazam. These brands will amplify their ads with unique mobile content and valuable offers delivered to audiences in real-time.
Keep an eye out for Budweiser, Sony Pictures, and Pillsbury commercials. There will also be surprise brands using Shazam, mainly automotive and clothing companies. Campaigns that have a social call to action (Liking on Facebook, Following on Twitter etc.) have a 350 percent increase in consumer-to-brand interaction. That means that in the not so distant future, Shazam will definitely be more prevalent in the advertising community.
Would you use Shazam during the Super Bowl to interact with brands you love? Share your comments and feedback below.
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