Social Media Gets Rooms Booked

The tourism industry needs some edge to help boost lagging quarterly sales. The solution to this problem is simple. Facebook, Twitter, and YouTube - Social media! Research shows that nearly 25 million Americans will research travel information through social media mediums before making a trip. Close to 12 million will actually book their trip through that medium.

It’s no secret that the way consumers are planning for and booking vacations is changing. In order to keep up with emerging social trends, the tourism industry and more specifically the hotel industry need to utilize what is available to them. Customized social media experiences engage guests, and make it easier for both large brands and smaller independent hotels to book reservations, faster.

Le Concierge on Twitter?

Communicating with clients is more direct with social media. Instead of stopping at or calling the concierge desk at a hotel, guests can ask questions before they get to the hotel, from their rooms, or while they are out exploring. Guests can also get up-to-date recommendations, directions, and read past reviews. The Hyatt concierge desk joined the Twitterverse in 2009. Their approach was geared toward being informative. Premier Inn of the UK launched a trial run of the Twitter concierge service that focused on guest problem solving.

Problem Solving?

Interacting with guests through Facebook and Twitter means accelerating problem solving recovery and boosting satisfaction. That satisfaction leads to positive reviews, which means more bookings.

Last Minute Treasures?

As a self-professed impulsive buyer, I must admit that last minute deals hold a special place in my heart. One of the fastest ways to unload unbooked inventory is to promote last minute discounts via Facebook and Twitter.

These are just a few ways that social media can help hotels customize online communication, build brands, and book reservations. Consumers want to be connected to where they are, and want to communicate with others in the same place. Are you connected?

Oster and Associates connects the hospitality industry and social media technology to craft customized online communication campaigns.

Call us at (619) 906-5540 or email us at info@osterads.com