Wondering How and Where to Buy that Advertising?

We just finished writing a piece about media options, and when you start looking at where you can go with your messaging, it's a bit overwhelming today.  So if it's overwhelming for us, I can't image what it would be like if you don't work in this arena continually. 

This week's challenge at Oster and Associates?  How do you find buyers for huge, high producing tomato plants in September and October?  Figure they could be anywhere in the US where it's warm enough to plant fall tomatoes, and then what do we look at? 

Who are they? Men or women, how old, how many people in the family, urban or rural, where do they live, and most of all, where can you capture their attention and motivate them to buy.  Are they looking at a lot of things online, or do they just read their email and flee?  Are they watching TV, or are they too busy to bother to turn it on.  Do they read anything in print these days - newspapers, magazines?  In the car, are they listening to radio, or is it just music on the iPods? 

As Americans in 2011 we have a lot of options.  That's the beauty of who we are and how we live, but it creates new challenges for marketers.  Personally I'd rather have those fascinating challenges than lack the options in my own life.  What about you?